Services
The four things I actually do.
You've probably got one or two of these covered already. I help you sort out the rest.
Marketing strategy
What you sell, who it is for, and how to say it in language a buyer would use themselves. Which channels are worth your time, and how they feed each other.
Paid acquisition
Google, LinkedIn and Meta, run by someone who also sees what happens to the lead afterwards. That changes what you bid on and what you switch off.
Marketing automation and CRM
Getting leads captured, scored and routed without anyone touching them, and keeping in touch with the ones who aren't ready yet.
Analytics and measurement
Making sure the tracking holds up, and that revenue can be traced back to whatever caused it.
Why people call me
Usually, it starts with one of these sentences:
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Founder, no marketing lead yet
"We have all the tools. I could not tell you if any of it is working."
Every platform reports on itself, none of them agree, so people stop looking and start guessing.
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Marketing lead
"Lead volume looks fine but sales says the leads are useless."
The algorithm was told to find cheap form fills. Nobody told it which ones became money.
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In-house team
"Half of how this works lives in one person's head."
No documented process, no automation, nothing that survives a holiday.
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Agency
"The client is asking for attribution and nobody here does that."
Measurement and CRM plumbing sit outside what you sell. I work behind the scenes, your brand on the output.
Direct with founders and in-house teams, white label behind agencies. Either way: fewer wasted euros, less manual work, and a straight answer when somebody asks what marketing produced.
How it fits together
Marketing works better when the pieces work together.
I'm good at figuring out how to make them fit.
People usually come to me about one of these five things. Quite often, though, the problem is somewhere else.
Selected work
Some of the work I've done.
Happy to talk through any of these on a call.
Inbound leads were arriving with nowhere to go.
A rebrand, an outdated website, and no marketing to speak of.
A well-known agency with no system for winning its own work.
My process
Something small first, always.
I don't quote a retainer before I understand the business. The first piece of work is short, fixed price, and useful on its own even if we never speak again.
A conversation
Half an hour. What you sell, what you have tried, and what you wish somebody would take off your hands.
A first piece of work
An audit, a positioning pass, or one campaign built end to end. Fixed price, yours to keep either way.
The ongoing work
A few days a month, or a project with an end date. Sometimes a list you hand to the team you already have, and I say so.
About
Ten years of this, in-house and agency side.
I've spent most of that time working with B2B software, fintech and cybersecurity companies, so I'm used to long sales cycles, complicated funnels and CRMs that never quite tell you what happened.
I like systems more than is probably normal. Not just marketing systems, either.
The companies I've seen struggle usually aren't short of smart people. They're short of a way for those people to know what everyone else is doing.
That's where things start to fall apart. Marketing doesn't know what sales is doing. Sales doesn't know what happened to the leads. Nobody quite knows which numbers to trust. Everyone is good at their own piece, but nobody can see the whole thing.
I've spent years coming in somewhere in the middle of that mess: fixing the CRM, connecting the tools, cleaning up the data, and figuring out how the pieces should actually work together.
I'm based in Croatia and work remotely with clients wherever they are. And the person who scopes the work is the person who does it.
Contact
If your marketing is a pile of tools rather than a system, that is the conversation I want.
Tell me roughly what you sell, what is running now, and what you wish you could answer. I will tell you honestly whether I can help, and if I cannot, who might.